Everyone’s selling their gold for any number of reasons. One great reason is just to put a jingle in your pocket. Other less pleasant but very important reasons are for taxes, divorces, to make ends meet, or to put food on the table to name a few.
I was just out on a buy and was shopped by two consumer advocates. Don’t get me wrong, they have their place. Consumer advocates have been able to get really good and well needed results from their endeavors. But, if it’s done in a manner to be sensational and get the news out, it does no good for anyone and makes matters worse for everyone. There’s more to the gold price than just the price. As a general rule, very few understand everything that goes into giving a competitive precious metals price.
When you sit down in front of me, you are treated with the utmost respect and consideration. The same holds true for the other buyers that are out on the buy with me. This can’t be said for all companies out there buying your gold, silver, diamonds and such. Not always am I able to come to an agreeable price. When a good price for both doesn’t happen, then other alternatives are discussed to try to help you sell the item(s).
As an instance, a mother and daughter both came in together. The mother was coming in for a second time because I was able to make an offer on her diamond wedding set that no one had matched. We finished the transaction and began to discuss her daughter’s jewelry. It was taking an emotional toll on the daughter. I had explained that I understood her plight of going through a divorce. They are some of the most difficult things in life. Previously, I had told her mother that it had been necessary to sell everything, including family antiques, in order to make ends meet. The mother then told the daughter.
Tears welled in the daughter’s eyes and threatened to spill. I reached out to put a consoling hand on the daughters hands, explained that they were things, and that they didn’t define who or what I was. Also, that a jewelry buyer was only one of the means used to make my ends meet. And, the same held true for her. The things she was trying to sell were just things. None of this would ever define who or what she was.
We were not able to able to come to an agreeable price but I was able to give her other alternatives in order to get her the cash that she needed. It was a very emotional time for the daughter. She went away from the experience with a plan for herself.
There are many tales like this. No one ever hears them or about the sheer delight of getting more money than had been anticipated. Or asking someone what they want for an item and telling them, I’d like to pay you more than what you are asking. You get to hear all about the “bad boys and girls” of the business splashed across the media and about how much they ripped off John Q. Public. It’s sensational. It makes for great news.
You need to know that all 14kt gold or other karats of gold are NOT created equally. As a general rule when gold is purchased, melted and then refined, the gold that comes back from a 14kt lot is much LESS than 14kt. Yes, I did say LESS! The only way to combat that from a buyer’s standpoint is by testing with acids.
Acid testing is subjective to a certain point. If you have a ring that is stamped 14kt, as example, and it browns under a 14kt acid scratch test then it is less than 14kt. When you sit down in front of me, I test in front of you and explain what is being done so that you can feel secure in the testing procedure. Besides it’s YOUR gold and YOU need to know everything that is going on with regards to getting you the most for your sale. The acids that are used are 10kt., 14kt, and 18kt. That’s about all that any qualified buyer needs to have in their arsenal.
After the Buy, gold gets separated into its different karats. Often there is a 14kt stamp but the gold is UNDER karated or not even gold. There are soldered rings and chains, springs in the catches on those necklaces and generally 14kt is less than 14kt gold. It may be as low as 9kt. Each is smelted and refined. Then it’s tested to see what the karat is. It never, ever, ever comes out to 10kt, 14kt., or 18kt.!
How does this affect the bottom line for the company that I work for you ask? We MUST be making a killing, right? Well, if I am buying 14kt price and it comes in less than 14kt after the melt, then the buy price was too high. There are other things to take into consideration, my salary, my hotel and meals, my flight, the cost of the advertising, cost of a police officer for everyone’s protection, cost of the room, refiner charges, smelting charges, shipping, is the jewelry being held for a police hold (sometimes it’s held up to 30 days), etc. When you add everything up, it’s a pretty stiff price and not everyone is making a HUGE profit as was first thought.
Everyone buying from you has a certain market and all markets are different for the most part. Do your due diligence when shopping your gold. You have to. It means your money. But do know there are some really good people out there buying for a right and fair price from the public.